CODE Beauty is the brainchild of Bianca Louzado, a renowned make-up artist who has trained in London and the United States under the world’s finest maestros,including Bobbi Brown, Sir John, Pati Dubroff, Mario Dedivanovic and Val Garland among others. Through the years as a make-up artist, she noticed a glaring gap in hygiene and the use of high quality beauty tools, across the beauty industry. To bridge this gap, she conceptualised CODE Beauty as a one-stop shop for top-of-the-line beauty accessories and cosmetic hygiene solutions.

The brand’s roster is growing to include every essential beauty accessory for both professional makeup artists and beauty enthusiasts. The aim is to create easy-to-use accessories that simplify beauty routines with every new launch. Today, their best- selling makeup brush cleanser — which revolutionised tool cleansing in India is available in three fragrant variants with skin-loving ingredients, with one tailored specifically for acne-prone skin. CODE Beauty also offers disposable bamboo mascara and lip wands which are environment-friendly and perfectly suited for both professional and personal use. Their hero product is the Wabi Sabi series of vegan makeup brushes which have been handcrafted in Japan. It includes a set of 5, dual-ended, makeup brushes of the finest quality. Additionally, the brand also retails a mascara guard that makes mascara application a breeze and a triangular powder puff to set your makeup with ease.

During the pandemic, Bianca noticed that the urgent need for implementation of hygiene became a stringent practice not just for backstage professionals, but for every single woman who owns a makeup and hairstyling kit. And thus, she launched CODE Beauty as a luxury cosmetic hygiene label to start with, consisting of unique formulations and tools that are united in the quest to transform your make-up bag into a bacteria-free zone.