About Us

Our Story

What started as a passion project to revolutionize how India cleans and cares for makeup tools has grown into a movement.

From our best-selling Makeup Brush Cleanser that made beauty hygiene effortless, to our handcrafted Wabi Sabi vegan makeup brushes from Japan, we create tools that elevate your everyday makeup ritual and help you tell your story.

About Founder & CEO

Bianca Louzado
Trained under icons like Bobbi Brown, Sir John, and Val Garland, Bianca Louzado is a renowned makeup artist with over 15 years of experience across fashion, bridal, film, and editorial. Her core philosophy? Precision, hygiene, and storytelling.

Through CODE, she translates everything she’s learned and everything she couldn’t find, into tools that elevate the everyday artist.

“Beauty isn’t just what you put on. It’s how you care for what you use.”
- Bianca Louzado

Our Journey

2019: The Realisation

Bianca notices a persistent lack of hygiene and tool quality backstage, even at top events.

2020: The First Cleanser

CODE Beauty launches India’s first luxury Makeup Brush & Sponge Cleanser - elevating tool hygiene for pros and beauty lovers alike.

2021: Conscious Beauty, Built Better

CODE launches its eco-conscious disposables - bamboo mascara and lip wands that marry hygiene with sustainability.

2022: Wabi Sabi Is Born

Bianca’s passion project comes to life, a set of 5 dual-ended, artisan brushes handcrafted in Japan and inspired by her signature technique.

2023 to Now: Building India's Beauty Tools Movement

With every new launch, CODE transforms beauty routines through clean, intentional design, becoming India’s first tool-first beauty brand.

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Our Ethos

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Effortless Professionalism

Designed for both makeup professionals and enthusiasts, we simplify artistry with meticulously crafted tools that elevate results without complexity.

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Artistry meets Insight

Created by a makeup artist who knows her tools inside out, CODE translates professional insight into intuitive design - tools that work smarter, blend better, and feel right in your hand.

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Innovative, Artisanal Craftsmanship

Blending artisanal techniques with modern performance, CODE designs tools that reflect precision, intention, and professional-grade quality.

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Functionality, with Feeling

Thoughtfully designed for real routines - CODE turns everyday tools into intuitive experiences that feel as good as they perform.

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Why Code Beauty

Discover the perfect blend of technology and beauty. Our innovative approach combines cutting-edge code with stunning design to create exceptional digital experiences that captivate and inspire.